![]() ![]() How can you shorten a consumer's road to a purchase? How do other industries do it? I just mentioned flavors, and that's central. It would be so reassuring, a stable place or identity. I was dying for us to have an IP of our own. ![]() That can be a lot for anyone to take in, and trying new flavors for the sake of trying is typically unlikely. ![]() Not only do you have to make people understand the gameplay, you also must describe the setting, the protagonists and the hardships they're up against. Before people consider buying your game, they usually want to understand what they're about to buy. Unless your core gameplay is clear-cut, for example an FPS, you have some serious explaining to do. "Someone mentioned that one of their biggest problems when releasing a new game was explanation. "I was discussing IP and brand recognition with some other people in the industry, probably over a few beers," Sigurgeirsson says. ![]()
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